Target audience for online shopping:
Online shopping is targeted at adults, this is adults mainly busy with their jobs, so shopping online is more convenient as it is a faster process because you can easily view and purchase the item you want and it will be delivered in a certain amount of days, causing the process to be effective. Other groups which do online shopping are people who like to save money. Those people do online shopping as they can compare the prices of item with another website 9(i.e a bag could be £14.99 at h&m whereas the same bag could be £12.99 at newlook) this means they are purchasing the item at its lowest price making them have a better deal.
Online shopping is targeted at adults, this is adults mainly busy with their jobs, so shopping online is more convenient as it is a faster process because you can easily view and purchase the item you want and it will be delivered in a certain amount of days, causing the process to be effective. Other groups which do online shopping are people who like to save money. Those people do online shopping as they can compare the prices of item with another website 9(i.e a bag could be £14.99 at h&m whereas the same bag could be £12.99 at newlook) this means they are purchasing the item at its lowest price making them have a better deal.